Mosito Ramaili has traveled across the globe under a lot of titles. Most recently he was an advertising executive and senior vice presi- dent at BBDO Worldwide working with Facebook, FedEx and Starbucks. He is now the managing director of BoSabi Creative Club, a multinational strategic marketing company he created with headquarters in New York City and offices in Johannesburg, South Africa and Zurich, Switzerland.
“My practice focuses on partnerships with creatives and brands dedicated to serving underserved communities,” says Ramaili. “We leverage our unique perspectives to tell authentic stories at the intersection of community culture and creativity.”
Ramaili is also a social entrepreneur who recently spoke at Advertising Week New York with the likes of actor and comedian Keegan Michael Key, Dallas Mavericks owner Mark Cuban and Journalist Jemele Hill.
Ramaili’s global journey began when he left his native Johannesburg, South Africa for Alabama A&M University in 2004. As a brand ambassador for South Africa, Ramaili was recently featured in Global South Africans Network.
“I received an athletic scholarship to play men’s soccer,” says Ramaili. “In my senior year I was a walk-on on the Tennis team thanks to Coach Colvin.”
After earning his marketing degree in 2008, Ramaili was hired as an assistant brand manager at Yum! where he worked with brands at KFC Africa based in Johannesburg, spearheading menu innovation as well as launching KFC Africa’s social media channel. He then assumed the role of brand manager of local interest channels at Electronic Media (Mnet,) the largest pay-television content provider in Sub-Saharan Africa.
In 2015, Ramaili became a brand director for Nike Football over- seeing five key markets on the African continent Algeria, Egypt, Morocco, Nigeria and South Africa. In 2017, he moved to New York City as an account supervisor for Hennessy with lead- ing creative advertising agency Droga5.
I’ve had the fortune to spearhead some culturally disruptive work over the years,” he said. “The ones that fill me up with the most pride was spearheading the relationship between Droga5 and Hennessy which culminated in the current brand partner- ship between NBA and Hennessy. This experience allowed me the privilege to oversee the first NBA TV commercial by Hennessy in 2020 which premiered at NBA All Star weekend.”